According to The Verge’s report, President Trump has pushed to rename artificial intelligence as “super intelligence”. He argued in a UN speech last month that “artificial” makes intelligence sound fake. An executive order followed last week, forbidding use of “AI” wherever possible. The Center for AI Standards and Innovation (CAISI) is now the Center for Advancing Innovation and Standards for Super Intelligence (CAISSI), and Justice Department press releases have adopted the new phrase. Trump also declared that anyone using “Artificial Intelligence” is “THE ENEMY”.
Some tech leaders have gone along with it. Elon Musk said he would rename SpaceXAI to SpaceXSI, Jeff Bezos said he likes the change, and Jensen Huang has adopted the term. Sam Altman praised it but said OpenAI won’t change its name. The article argues the rebrand faces obstacles. “Superintelligence” already means AI that could surpass human thought, not the whole field. Congress can’t be barred from saying “artificial intelligence”, which also appears in existing law such as the Take It Down Act. Lawmakers like Sen. Bernie Sanders have used the older meaning in bills such as the Ban Artificial Superintelligence Act. The piece also says the shift comes amid public concern about AI and data centers.
Why it matters
- Government documents, agency names and press releases may start using “Super Intelligence” instead of “AI”, which could make official sources harder to search and follow.
- Companies that market products as “superintelligent” may find the term diluted if it is applied to every AI tool, from future systems to existing music generators.
- Existing laws still say “artificial intelligence”, so legal and regulatory language may be inconsistent, which matters for businesses tracking compliance.
Source
- Trump’s attempt to rename AI is looking awfully artificial — The Verge AI, 09 Oct 2026
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